Logo and Website Design for Custom Furniture Company in Menifee, CA - Smith Farms

Smith Farms is a custom furniture company in Southern California, offering high-end furniture design and construction. They specialize in crafting quality wood furniture pieces, including tables of all varieties, loft beds, and vanities, as well as smaller home goods, such as wooden bowls, charcuterie boards, and even designer light fixtures.

There are a couple of things that set Smith Farms apart in the custom furniture world. First, they craft their furniture from a wide variety of hardwoods. They don’t just use the most common or easy-to-access species of wood. Instead, they source unique slabs, including old-growth wood, and exotic and rare species. However, if their clients want furniture made from the more common types of wood, they are happy to oblige!

Second, Smith Farms provides a very personalized approach to every project. They take the time to understand what each client is looking for in a finished piece and allow them to be as involved in the process as they want. Smith Farms walks their clients through every step of the process—from design, to wood selection, to finishing. Once the project is completed, Smith Farms will deliver and even set up the piece in the client’s home. It’s a true white-glove experience from beginning to end!

Since Smith Farms was a newer company when they came to us, they needed an initial branding package, as well as a website that would represent them well. We started by creating a logo. The final version includes an image of a mature tree and fence, similar to those found on the property where the Smith Farms woodshop is located. The image is meant to invoke the classic craftmanship and enduring quality promised by the company.

Once the logo design was established, we designed an award-winning website to showcase the company’s work and tell visitors what they are all about. Our team handled the website’s design, as well as all the copy writing. When crafting the copy, we kept search engine optimization (SEO) at the forefront to help bring in the types of leads Smith Farms was looking for. We also set up the site with a blog, a portfolio, as well as pages to promote their awards and press.

The finished site is a great platform from which to do digital marketing, and is already bringing in high-quality leads for Smith Farms!