New Website to Match the Reputation of an Industry-Leading Scanning Company - Enhanced Scanning

At Modmacro, we work with our share of start-up companies and businesses that are just starting to take off in their respective industries. But occasionally, we get to work with companies that are already industry leaders looking for a professional website that reflects their established reputation. This was the case with Enhanced Scanning—a company that scans for underground utilities (as well as other things that might be hiding underground) and also analyzes concrete using high-tech tools.

Web Design with SEO in Mind

While Enhanced Scanning has a great reputation in the industry, their old website wasn’t doing the company many favors when it came to bringing in new business. Their new site was designed with search engine optimization (SEO) in mind to help attract high-quality traffic that will translate into business.

Our team conducted extensive keyword research to discover which keywords their potential customers were using to search for services surrounding underground scanning, concrete analysis, and related services. Our writers then crafted copy that would not only help bring the right people to the website, but also provide them with the information they were looking for once they arrived. There are clear calls to action on every page that allow visitors to easily contact the company to request service or ask for more information.

Highlighting the Company’s Specialized Service Offerings

Enhanced Scanning’s specialized services are highlighted through multiple “Services” pages, as well as through “Featured Projects” pages that showcase the company’s use of industry-leading technologies and their thoroughness on every project. Visitors can’t help but be impressed with Enhanced Scanning’s capabilities!

The company also wanted to use the website to showcase the owner’s podcast “Concrete Conversations.” The podcast not only offers further insight into the company’s capabilities, but also positions Enhanced Scanning’s owner, and therefore the company, as industry experts. Modmacro built into the website a podcast management system that the company’s website administrator can easily add episodes to. Once added, the system automatically generates files and updates the Apple and Spotify Podcast platforms.