Are your competitors beating you online? Are they attracting leads that should be finding you instead? Maybe it’s time for an in-depth analysis of what your competition is doing, and what’s working for them.
Getting a handle on the competition is often a great first step when considering a website build, looking to develop a social media strategy or accessing online marketing options. Our competition analysis does just that. It’s a complete breakdown of everything they are doing online. We’ll do all the work and provide a comprehensive report on what each competitor is doing, what’s working and how we can beat them. Our analysis includes the following topics:
1. Website(s)
- Analysis of websites and blogs owned by the company
- Includes quantified quality ratings from public ranking systems and our own quality assessments
- Any unique or note-worthy methods being used
- Call to action methods
Recommendations focus on:
- Specific methods used by competition that are worth considering
- Methods used by competition that should be avoided
- Areas of opportunity where competition is weak and lead potential is high
2. Organic Search Performance
- How well does the competition rank for relevant searches in Google and the other search engines
- Do their pages present well in the search results pages
Recommendations focus on:
- Specific methods used by competition that are worth considering
- Methods used by competition that should be avoided
- Areas of opportunity where competition is weak and lead potential is high
3. Social Media
- Which social media sites are being utilized to promote the company?
- Any unique or industry-specific methods being used
- Use frequency and campaign types
- Effectiveness – where applicable, we’ll quantify their activity using both public information and our own quality assessment
Recommendations focus on:
- Specific methods worth considering
- Methods used by competition that should be avoided
4. Use of Video
- Does the competition effectively use video on their website or blog
- Do they maintain an effective channel on Youtube or Vimeo
- Includes quantified ratings where applicable
Recommendations focus on:
- Specific methods worth considering
- Methods used by competition that should be avoided
- Areas of opportunity to improve traffic or lead conversion
5. Online Advertising / Paid Ads
Recommendations focus on:
- The methods used by competition that work
- Methods used by competition that should be avoided
- Areas of opportunity to improve traffic and extend brand recognition
6. Back links and Ancillary Sites
- Directory listings
- Google Places
- Link-building networks and link exchange methods used
- Press releases
Recommendations focus on:
- Methods used by competition that should be avoided (common)
- Methods that should be considered
