When a boutique architecture firm who’s talented and proven, but lesser known to the public, reaches out to Modmacro for marketing and strategic communication ...

Top Google searches lead to an increase in website traffic. Their position in the market begins to shift. Engaging social media posts create new fans who share and follow. Prospective clients and industry insiders read the company’s blog. Local and national news outlets cover their stories and business publications interview them.

Their brand gains recognition and awareness. The company grows and hires more people. The public gains an understanding for who the company is by seeing not just their portfolio, but also their investments in the community. Clients find the architect they’ve been searching for. Home and business owners finally get the inspired spaces they’ve dreamt of for years. Lives change.

Directors at the City of Long Beach request the architect's opinion regarding important matters. And M. Grisafe Architects reaches a new level of success.

Our Approach

Architecture firm M. Grisafe Architects came to us like many of our clients, knowing that they needed marketing expertise far beyond their in-house abilities, but not really knowing where to start. Like so many of the small businesses we partner with, Mark’s business was solid, just unknown in the marketplace. Architecture in the Long Beach area is competitive, so standing out is critical for growth.

We created a plan to market M. Grisafe Architects, to share their stories, and put them in front of the right audience, but also to help re-position them in the process. Through a carefully woven strategy involving SEO, blogging, social media marketing, publicity, and advertising, M. Grisafe Architects’ brand has earned respect and awareness. But most importantly, the messaging we crafted for each platform was specifically designed to attract the "right" clients.

The cumulative effect of these efforts has been that M. Grisafe Architects is now growing and attracting the types of clients he wants to work with--ones that are interested in being intimately involved in the design process and in creating an inspired space, whether it’s a business or residence.

It's not just about promotion and placement. We share your story so that the right people can connect with your authentic brand and truly understand what you're about. Call it marketing, call it PR. We call it results. Modmacro is proud to partner with M. Grisafe Architects to elevate their brand and help grow their company.

Learn more about M. Grisafe Architects.