Digital Marketing and SEO
We don't just use methods and platforms created by others. We’ve also created our own methods and tactics through experience and research. Plus, we've invested heavily in cultivating our own advertising networks, digital publications, and SEO strategies.
Modmacro takes a content-heavy approach to both SEO and most internet marketing channels. Content marketing plays a huge role in most strategies. We custom-tailor the marketing plan to your industry, market, budget, and goals. We don’t apply a one-size-fits all approach to growing your business.
"Matt (and the team) possess that rare combination of artistic design and strategic thinking. The result is high impact websites and a soaring SEO. Also, your thinking will be challenged. A side benefit will be greater clarity in communicating your values, mission, and vision."
The Marketing Plan
Everything starts with a plan. Identifying your needs, understanding the industry and market, and developing a tailored approach to support your goals for growth.
SEO Keyword Research
A well-researched list of target keywords is where all search engine optimization (SEO) efforts begin. Learn more ...
On-page SEO
For 98% of our clients, SEO plays an important role in generating new leads and growing the company. Earning top Google rankings is often our first priority as we implement the digital marketing plan.
Content Marketing
Often tightly related to SEO, our content marketing approach is to design and craft original, high-quality content that attracts the right people to your business.
Local SEO
Often a combination of on- and off-page SEO, local SEO tunes the geographic target down to your target audience.
Blogging
We conceive and craft the content, often in collaboration with our client. Our writers develop, SEO, publish, and manage your blog. You attract targeted visitors.
Off-page SEO
Off-page SEO categorizes everything we do outside of your website that's aimed at increasing Google rankings and gaining exposure for your business. Some SEOs frown on link building strategies. But even today, there are many link building opportunities that provide worthwhile return on investment.
Email Marketing
Email continues to be an effective way to reach new customers and share your story. But it can also be a goldmine when used to re-market to existing fans and customers. Learn more ...
Digital Advertising
Paid ad placement on targeted websites and networks drives traffic and often works as part of the off-page SEO strategy. Learn more ...
Landing Pages
These are specialized pages, often an integral part of an overall SEO/ digital marketing strategy for targeting geographically-specific or service-specific traffic.
Social Publishing
Often part of our content marketing approach, we publish on social channels with smart hash tagging, calls to action and links to your website.
Paid Search Advertising (PPC)
Google AdWords continues to be the most popular pay-per-click (PPC) advertising platform. We provide strategy, research, implementation and management services. Learn more ...
Click Thru Optimization
Top Google rankings get you in front of warm leads. But once top rankings are achieved, click thru optimization is the art of attracting clicks as users choose from among the top rankings.
Reputation Management
Managing your online reputation can keep you busy. We handle reputation management tasks for preferred clients. And that's not code for "we'll create a bunch of fake 5 star reviews". We provide strictly authentic and ethical services.
Competition Analysis
Are your competitors beating you online? Are they attracting leads that you wish were finding you instead? It’s time for an in-depth analysis of what your competition is doing. Armed with that knoweldge we can beat them. Learn more ...
