When it comes to digital marketing, there are basically three types of media we can leverage for your company: owned media, paid media, and earned media. For a comprehensive digital marketing campaign, all three are necessary on some level, and all three have their unique advantages. …
How Rebranding Brought a Renewed Focus to a Nonprofit Organization
At Modmacro, we get contacted a lot by companies and nonprofits asking us about logo design. Typically, their current logo is outdated, or they just don’t like it anymore and want a change. …
The Value and Importance of Communicating Your Small Business’ Brand Personality
Take a moment to think of some of your favorite brands. For example: retailers you'll visit whether or not they're having a sale. Or restaurants you'll drive out of your way to eat at. Or service providers you'll always call, even if they're a little more expensive than someone else. …
