As an architect, you know you need a website. You know it’s important that potential clients be able to see your work and understand the types of projects you take on. However, beyond that, you may not be sure what a website should include, how it should function, or how to provide visitors with the best possible experience.
At Modmacro, our web design team specializes in websites for architects and architecture firms. We create websites that are beautiful, professional, and thoughtfully designed. Every website is tailored to your specific business. We create content that appeals to your target clients and helps to turn them from visitors into paying clients.
Target Your Ideal Clients
Before we start creating your website, we get to know your business. The most important thing for us to understand is who your ideal clients are. Are you interested in designing custom, luxury homes from the ground up? Do you specialize in tenant improvement projects? Are home remodels your specialty? Are you looking for large commercial clients? It’s important to have a website that appeals to your target clients—one that speaks their language and focuses on the type of service they’re looking for in an architecture firm.
Here’s what one architect said about how working with Modmacro for web design has impacted his business:
“Modmacro plays a huge role in our emerging success. As new clients are contacting us, we find that these are people who do research and have actually told me ‘I like what you stand for. That is why I selected you.’ I’m currently surrounded by the best clients we’ve ever had…positive, motivated, kind, intelligent, and successful. And these people introduce me to others who think like them! Working with these types of people makes my job a joy!”
– Mark Grisafe, Owner of Grisafe Architecture in Long Beach, California
These ideal clients are finding Grisafe Architecture in a competitive Southern California market through the company’s website. They are interacting with the content on the site and then contacting the firm. Before they even have their initial meeting with an architect from the firm, they are pretty convinced that Grisafe Architecture is the firm they want to go with.
Showcase Your Work Where Potential Clients Are Looking
When people search online for a local architect for their upcoming project, you want them to find your architecture firm. Contrary to popular belief, you don’t have to constantly run expensive Google ads to appear at the top of the Google search rankings. A well-designed website with strategically chosen keywords can help garner top rankings for your website.
Many of your potential clients are searching for an architect on their phones. It’s vitally important that your website looks great and functions well on a mobile device. Not only that, but Google currently also downranks websites that are not mobile friendly, giving them lower rankings in the search engine results. You need a website that is specifically designed to perform well across all devices—especially smartphones!
The search engine optimization (SEO) and web design experts at Modmacro will make sure your website meets all the criteria of both the search engines, like Google, and your prospective clients.
A Great ROI for Your Marketing Dollars
Hiring a web design company to design your architecture firm’s site is money well spent, but only if you hire the right company! Don’t waste your marketing dollars on a website that is poorly designed or one that no one will ever see. You want a web design company that has your company’s growth in mind. One that seeks to understand your business and can effectively communicate your company’s unique value proposition.
If you are an architect who is looking for a web design firm that will help take your company to the next level, contact us at Modmacro. We look forward to answering your initial questions and seeing how we can partner with you to grow your business.
