Best practices when it comes to a search engine optimization (SEO) strategy are a constantly moving target. Google frequently changes its algorithms, so an SEO strategy that worked well in the past may not work as well today. Digital marketing companies need to always be reassessing their strategies to make sure they are serving their clients well.
One of the more recent changes in our SEO strategy doesn’t have to do with Google’s algorithms, however, but rather with the increasing popularity of voice search technology. More and more, people are doing online searches by speaking into their smartphones or into devices like Alexa or Google Home. And when they do, they are using different phrases than they would when they type in their search.
Using our own industry as an example, if small business owners were looking for a digital marketing firm in Temecula, California, they might type in “digital marketing Temecula,” but if they were doing the search by voice, they would be more likely to say something like “Who’s the best digital marketing firm in Temecula?”
This seemingly small change in phrasing can have a big impact on whether or not someone finds your company or not in their search. It’s therefore very important that your company’s website be optimized for voice search, as well as for more traditional key words.
Modmacro’s team of digital marketing and SEO experts works hard to stay on top of changing trends like this one. We’ve done our research and developed effective strategies that can help optimize small business websites for voice search so you can stay one step ahead of your competition when it comes to search engine rankings.
If you’d like to learn more about optimization for voice search, we’d love to talk with you. Contact us today!
