One of our long-standing clients, a San Diego replacement window company, used to be a lot like many small businesses in competitive markets—they did everything possible to get their name in front of prospective customers. They went to home shows, placed ads in local publications, and sent out thousands of mailers, all in an effort to appeal to the limited number of San Diego homeowners who were looking to have their home’s windows and doors replaced.
The company was doing reasonably well in a crowded market, but its employees were working extremely hard and utilizing expensive marketing tactics that didn’t give them a great return on their investment (have you seen what it costs to print and mail out postcards these days?!).
All of that changed when the company decided to go digital with their marketing. They contracted with Modmacro, and we came up with a customized digital marketing strategy that would communicate their company’s story and their unique business philosophy to San Diego homeowners. We used a multi-faceted online approach that included blogging, city-specific landing pages, on- and off-page SEO, and writing consumer-friendly resources, such as e-books. We also handled the company’s social media accounts and online advertising.
As a result, potential customers are now finding them online because homeowners doing a search for “San Diego replacement window companies” (as well as other popular search phrases) find their company among the top search engine results (if not the top result).
Before, what our client was essentially doing was casting out a wide net and hoping to catch a few good leads. But with Modmacro’s targeted marketing strategy, the company’s marketing is now focused on those people who are already searching for what their company does. With targeted marketing, you don’t have to work so hard to get your company’s name in front of everyone—you just need to be in the places where the right people are looking. It’s more efficient, more effective, and has a much better return on investment.
This client now does only digital marketing to grow the business—no more mailers, print advertising, or attending home shows. And business is thriving! The company has tripled the size of its staff, and its revenues are almost 10 times what they were before partnering with Modmacro! The company’s owner is able to focus on running his business, while Modmacro handles the marketing strategy and implementation.
Are you overwhelmed trying to market your small business? Are you putting a lot of money and effort into marketing and not seeing good results? When you work with Modmacro for digital marketing, we take care of everything, using tried-and-true tactics with a great ROI! Contact us to find out more about how you can partner with us to help grow your business. We’d love to hear from you!
