Is your industry slow for part of the year and then a crazy busy season sneaks up on you at other times? Have you ever wanted to even out those highs and lows so there wasn’t such a sense of “feast or famine”? With a little planning and a strategy in place, there is a way to make that happen.
Custom Seasonal Marketing Campaigns
Consistent, smart marketing is the key to steady business and client retention. A seasonal marketing campaign keeps your company in front of your audience throughout the year. Take advantage of the slow times to promote your products and services and to offer tips, tricks, and reminders. People generally do business with companies they like and trust. A postcard in the mail can say to a customer “Hey, we’re thinking about you and thought this could be helpful.”
Marketing that’s Tailored to Your Business
What works for one company may not work for yours. Some businesses need to “get on the radar” just before the holidays. Others may need a push at the start of the school year. Still others are really impacted at the change of every season: winter, spring, summer and fall. Being aware of your company’s “seasons,” and taking a proactive approach to maximize them, is essential to making the biggest impact on your audience.
Creative Marketing Solutions
Partnering with a company like Modmacro can help you build solutions that focus your message and target your efforts, all while supporting your brand. Printed materials like postcards, brochures, and catalogs are still in demand for direct mail and corporate branding materials. They’re also a great way to drive customers to your website!
Get Started Today
Ok, you’re fired up to make this seasonal campaign idea a reality. Don’t let the ups and downs of the fiscal year be unsettling any more. Here are two simple steps to stay ahead of your competition.
- Identify Your “Seasons” – Start by identifying the times of the year when business is fast and slow. Relate those to changes in weather, the school year, and other cyclic events.
- Contact Us – We’ll work with you to understand the seasonality of your business and tailor a message that meets your customers where they are and exposes them to your business. In many cases just sending an insightful reminder can go a long way in building credibility. We typically create a 12-month plan that includes a multi-faceted campaign for each of your seasons throughout the year. A well-rounded campaign can include both digital and traditional marketing elements. We’ll consider everything from social media messaging and digital advertising to direct mail marketing, postcard handouts, flyers and more.
