There seems to be an increasing number of “search engine optimizers” cold calling and cold emailing every company they can find contact information for. If fact, they contact me about once a month!
The pitch is always the same. First they identify themselves as calling from a generic company name, usually something like “Data Movers” or “Search Performance” (however, upon further investigation I’ve found that this is often not the actual company they’re calling from). Then they mention that their company “works for”, “works with”, or is a “strategic partner of” Google. Sure. Then they continue to explain that there’s a great opportunity right now, for your specific business because they have “some openings on page one” of Google, Bing and Yahoo for “your products or services” in “your specific geographic area”. Really?
They have a well-honed 30 second sales pitch. But if you ask them anything specific they can’t answer. For example: What’s my name? What’s my company name? What services or products do I offer? Where am I located? What is my service area? They don’t know because they’re just playing a numbers game. The more people they call, the more chances they have to sucker someone with a quick pitch.
How can they have “openings” for my specific business if they don’t know what my business is? Answer, they don’t. And that’s not how search engines work anyway. There are no openings. Beware, these guys will sell you anything.
During a recent conversation they offered to provide me a free proposal for one of my sites, www.mymurrieta.com. They were confident my search rankings could improve and they could get my site on page one of Google. However, the conversation ended abruptly when I explained that mymurrieta.com has nearly 4,200 pages and is on page one of Google for hundreds of combinations of searches.
