Recently at Modmacro, we reached a milestone with one of our clients: ten years of working together.
We started working with BM Windows, a replacement window company in San Diego, in 2011. Back then, they were a small company trying to make a name for themselves in the competitive San Diego market. They had been spending a lot of time and money trying to grow their business by attending home shows, running print ads, and sending out mailers. They were seeing some results, but the cost (both in time and money) was high. The return on investment just wasn’t where they wanted it to be. So, BM Windows decided to change course when it came to their marketing strategy.
BM Windows owner Michal Bohm contacted Modmacro to inquire about digital marketing. After talking with him, we knew we could help him grow his business through a multi-pronged digital marketing approach. We created a well-designed, user-friendly website that contains a ton of helpful information for homeowners who are considering replacing the windows and doors in their home. Over the years, the website has grown and evolved and it now features a regularly updated blog, a gallery of completed projects, detailed information about the products they sell, and a design center, where users can get an idea of what new windows and doors will look like in their homes.
Not only is their website informative, it also performs well with Google. Our search engine optimization (SEO) efforts consistently place their website on page 1 of Google search results for key search terms, like “replacement windows San Diego”, “windows and doors San Diego”, and hundreds of others. We also manage BM Windows’ social media accounts, which involves creating regular posts and running ads that point people to their website.
BM Windows is one of those clients that makes our job enjoyable in a lot of ways. They are easy to promote because they do so many things well. The company sells only top quality, energy-efficient products, and keeps them as affordable as possible for their customers. They only allow the products they sell to be installed by their own highly trained team, which ensures that the windows and doors are as energy efficient as possible. They also provide support to their customers long after the installation is complete. If a problem arises down the road with one of the windows or doors they installed, a customer can call them, and BM Windows will take care of it—even if it was a mistake on the manufacturer’s part. Their work and the products they sell are guaranteed for as long as the customer owns their home.
As a result of all of this, BM Windows’ customers love them and are happy to refer the company to their friends and neighbors and write glowing reviews on sites like Yelp and Google. These referrals and reviews reinforce all of the marketing work we do on their behalf. Potential customers see the ads we run for them and read the blog posts and copy we write for their website about the types of products and the level of service BM Windows provides, and then they see hundreds of Yelp review that echoes those claims.
Over the past 10 years, BM Windows has seen some tremendous growth. They are now one of the leading providers of replacement windows and doors in San Diego. And we wish them many more years of great success!
If you are in the San Diego area and are interested in learning more about replacement windows and doors for your home, we highly recommend BM Windows! They’ve done installations at two of our properties and they provide the best contractor experiences we’ve ever had!
