Myrna Steinbaum, owner and founder of VeniExpress, can often be heard saying, “Work smarter, not harder.” While this phrase is not unique to Steinbaum, she has certainly applied it effectively as she has grown her Southern California mobile phlebotomy company.
Steinbaum first approached Modmacro nine years ago, when her new company needed a website. Our companies worked together to create a website that served VeniExpress very well as the business grew. Steinbaum came back to Modmacro when she decided it was time to have a custom software solution designed for VeniExpress. VeniExpress had been using an off-the-shelf software product that wasn’t able to do everything they needed in order to run their business efficiently. Steinbaum was more than ready to “work smarter, not harder” when it came to managing her business.
Customized Software Solution Streamlines Business Operations
Modmacro worked closely with Steinbaum and the team at VeniExpress to develop a software solution to meet the mobile phlebotomy company’s specific needs. Over the years, the software has been expanded several times to accommodate the growing business.
The custom software now supports nearly all of VeniExpress’s business functions. It streamlines certain processes, such as communicating directly with doctors’ offices, and was integrated with their website to allow clients to put in service requests directly through the VeniExpress website. The software also aids the company with quality assurance (QA) by helping them manage their equipment and detect when a phlebotomist in the field needs assistance.
Steinbaum says,
“Having the software has helped us navigate effectively and efficiently with minimal intake staff.”
Even when the coronavirus outbreak led to a sharp increase in the demand for mobile phlebotomy services, the intake staff at VeniExpress was able to handle it seamlessly. There was no need to hire additional administrative personnel or pay the existing staff overtime, even when demand for their services doubled!
More than a Software Developer—a True Partner
The relationship that has developed over the years between Modmacro and VeniExpress is more than just a transactional one—it is a true partnership. An open dialogue and a mutual respect exists between the two companies that benefits both parties.
“Having a good relationship with your software developer is important. I have been working closely with Matt at Modmacro for more than seven years developing and tweaking our software. I can be a bit complicated at times trying to explain my needs for the software and what I want it to do, but he really understands me. I appreciate that he is brutally honest and always explains things thoroughly. I appreciate his insight and his commitment to the tasks I put before him. He and his team have helped us in the past and will continue to help in the future.”
Matthew Smith, owner of Modmacro says, “The partnership we’ve forged with Myrna and her team is exactly the kind of relationship we strive to create with all of our clients. Myrna places a great deal of trust in our abilities and our commitment to deliver meaningful solutions that benefit her company. We take that trust to heart as we help her build a better business with smart, strategic software. Over the years, VeniExpress’s software has grown many times over and now plays a huge role in their continued success while delivering a big ROI. In addition to being a nationally recognized medical services company, VeniExpress is now also a leading technology company in their field.“
