A company blog can do a lot of things for your business… if done right. It can tell your company’s story, offer helpful information to prospective customers, or position you as an expert in your industry. It can also help search engines, like Google, understand what your company does and get your website better rankings for valuable keyword searches.
For one of our clients, a Long Beach architecture firm, we wanted to craft content for their blog and website that would help communicate to their prospective clients what the company is all about. This particular architecture firm is unique in that they highly value their clients’ input. They work with their clients very closely throughout the entire design process and consider them to be more like partners than customers. They are also heavily involved in the Long Beach community, doing pro bono design work for charities and consulting with the city planning department to help streamline their approval processes.
The architecture firm wanted to attract more clients, but not just any clients—the right clients. Clients who appreciate the company’s collaborative approach. Clients who value their community and want to make it a better place to live and work. With that in mind, Modmacro crafted unique, high-quality blog posts and web content that would help prospective clients gain an understanding of the experience they can expect to have when working with the firm.
After hiring the Modmacro team for web content creation, including blogging, the architecture firm’s owner reports:
“I’m currently surrounded by the best clients we’ve ever had… positive, motivated, kind, intelligent, and successful. And those people introduce me to others who think like them! Working with these types of people makes my job a joy.”
Not only that, the company’s blog has received numerous awards in marketing and communication competitions, and was even featured by the Content Marketing Institute in an article titled How Professional Services Marketers Can Stand Out in a Crowded Marketplace.
We so often see companies using their company’s blog in ways that don’t do them any favors. When Modmacro works with small businesses to craft content for their websites, including blog content, we make sure we understand the company’s goals. Do they want to communicate their business’s personality and philosophy? Do they want to be a source of information for people? Or do they, like this architecture firm, want to attract a certain type of client?
Do you want a blog that supports your company’s goals for growth, or web copy that clearly communicates what your company does and stands for? We’d love to talk with you about how partnering with Modmacro for content creation can take your business to the next level.
