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Merry Christmas and Happy Holidays from the Modmacro Team!
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Here’s a look back at a few of our 2014 marketing success stories...
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This year BM Windows won a Top Performer Award from their preferred manufacturer. They incorporated the company and embarked on a brand refresh campaign that included a new logo, new leave-behind signage and all new business documents. With an expanded website and more inbound marketing they’re enjoying an increase of more than 450% in sales leads through the website.
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This year Golden Care expanded their marketing and public relations efforts to get their story in front of more people. Businessing Magazine interviewed owner Porsha Vogt in August and the article continues to be one of the most popular on the site. Golden Care has built a reputation of trust and care and they receive a constant stream of testimonials from grateful patients and family members for their elder care services.
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This year AV Programming Associates focused on content marketing and public relations. In April, the company released their first book, and we hosted their launch party. AVPA was diligent about sharing technical knowledge and showcasing high-end projects. That resulted in more media attention and AVPA was featured in three industry magazines this year. They’ve seen an increase of more than 400% in sales leads through their website.
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This year Urban Luxury Vinyl undertook a massive rebrand campaign which included all new product naming, packaging design and a beautiful new product catalog. We’re also about to launch their all-new website, which includes their complete product offering of more than 80 products.
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This year M. Grisafe Architects has grown their operation. In October, owner Mark Grisafe was presented a prestigious award for outstanding voluntary service to the community. Through public relations and social media marketing, that announcement went viral and resulted in reaching about 450% more people than typical social media posts.
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This year GPS Heroes undertook a rebrand of their corporate sales materials, collateral, and packaging. They concentrated their efforts on moving their brand upmarket by utilizing fresh, contemporary design and an upbeat color palette. The rebrand infused the company with new energy and brought relevant new materials to their sales force.
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This year Optelec made the bold move to buck the overstuffed, data-packed catalog trend. They consolidated product offerings targeted specifically toward consumers and professionals, and made the effort to produce a magazine-like catalog or "magalog". In comparison to previous catalogs, more space was dedicated to imagery, product benefits and comparisons, with a focus on educating readers and encouraging sufferers of extreme low vision that solutions are available to literally see that “Life is Worth Enjoying”.
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This year Modmacro has grown in both size and capability. We absorbed J. Gregory Studios and added 2 additional employees. We were honored to win a best web design award from the La Jolla Village News for the second year in a row. We launched Businessing Magazine, our digital publication devoted to topics that affect small business owners, and we celebrated the completion of the 500th project. We’re excited to partner with your company in 2015 and leverage our marketing passion for your business.
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If you’d like to partner with us for 2015 click here for more information!
www.modmacro.com